In other words, any business owner should hire an SEO company whenever they want to rank higher on any search engine and get quality traffic. 

The growth of any organization or business highly depends upon the right decision at the right moment, which is totally based on data-driven insights. The method of reaching out to this segment of potential purchasers has shifted. 

But before moving further, let’s understand why any business owner would need to hire an SEO company.  

As we all know, SEO provides various benefits in today’s world, and if you want to attract potential clients, you must optimize your business on the web. In this article, we will discuss the major advantages of SEO and how you should hire the right one. 

What is an SEO?

SEO is known as Search Engine Optimization. To clarify, it is the process of improving your website in order to boost its appearance in search engines, for instance, Google, Bing, etc. This means that the higher your web pages or website appear in search results, the more likely you are to garner attention and attract new and existing clients to your business. 

The benefits of an SEO:

The benefits of SEO are very clear, and the components are very simple. The search engines like Google and Bing frequently change their search algorithms, that’s why many businesses are frustrated by apparently random changes in traffic and keyword rankings. 

SEO might feel like it’s not worth it for websites because they really don’t know what they’re doing, or for businesses that aren’t aware that they could be doing something wrong.

So, here are some reasons why you should hire an SEO company. 

Higher Rankings And Quality Traffic:

Good SEO services can help your company rank better in search engines and provide quality traffic to your website. The SEO company offers specialists that can optimize your business for search engines.

There is an estimate of around 5.6 billion searches per day on Google. Users are continuously searching on Google for services, information, and entertainment. If you own a business and offer valuable services, you will need to optimize for the web. Your targeted customers are searching for services or anything on the internet, but if they cannot find you, it is because your business is not optimized for the web, 

To sum up, if they can’t find you, then they will surely assign the responsibility to someone else. 

Industry Experts:

The SEO company works with a wide range of businesses. They have professionals who are up to speed on the newest SEO trends. Furthermore, if you’re wondering whether they’ll comprehend your vision and operate in your industry, the answer is yes!

Our SEO experts work with many clients at the same time. They are specialists in managing several projects.

An SEO company can give reports on how to improve your business.

More Sales And Revenue

Major SEO companies study their user experience and then build and establish a comprehensive SEO strategy, which eventually leads to more sales and revenue.

A better position on search engines increases your authority, which leads to more client trust.

You Can Focus On Your Niche

Outsource your SEO services to a digital marketing company that will handle your business on your behalf. In this manner, you can divide your time and resources while still doing what you are strong at. Meanwhile, SEO experts handle whatever is best for you.

To sum up:

Being the best SEO Company, we always help businesses to experience consistency by implementing the best SEO strategies.

One of the major benefits of hiring our company is that we will focus on your specific industry goals.

By working closely on campaigns to match their individual KPIs, we used these strategies to help small and mid-sized businesses. 

Our SEO experts are ready for a free consultation and can explain why SEO is beneficial for your company.

The post Why hire an SEO company? Why Is It Important for Business? appeared first on Top web and mobile app development company | UK UAE USA.

We iByte provide digital marketing services that help our clients to boost their digital presence. 

Businesses use a combination of traditional and advanced marketing strategies to make their presence known.

Certainly, with the combination of advanced marketing strategies and traditional marketing practices, iByte– the best digital marketing company creates an absolute roadmap for your organization or business to stay ahead of the competition

In this article, we will discuss the digital marketing services that we provide to our clients in order to boost their digital presence. 

What Do You Understand By Digital Marketing?

Digital marketing is the online promotion and advertisement of an organization, individual, product, or any service using online channels and digital technology. 

We iByte go along with the fresh digital techniques to boost your digital presence in the digital world.

Our digital marketing professionals help you to reach out to global viewers by delivering you various digital marketing services. 

SEO, ASO, SMM, SEM, PPC, and Content Marketing are the main digital marketing services that you will get by iByte. 

Let`s understand these digital marketing services:

SEO: 

SEO (Search Engine Optimization) is important for any organization, business, or individual as it provides the visibility which they need to attract their clients during the digital period.

ASO:

ASO (App Store Optimization) is the process of increasing an app or game’s visibility on a Google Play app store or Apple app store with the objective of increasing organic app installs. 

SMM: 

SMM (Social Media Marketing) is used to promote or advertise products and services on different social media platforms or websites.  

SEM:

SEM (Search Engine Marketing) is a type of Internet marketing that includes improving the presence of websites in search engine results pages, typically through paid advertising.

PPC:

PPC (Pay-Per-Click) is a type of internet advertising technique that is used to generate traffic to websites, in which an advertiser pays a publisher whenever the ad is clicked.

Content Marketing:

Content marketing is a type of marketing that focuses on generating, publishing, and distributing content online to a specific audience based on keywords.

Benefits of Digital Marketing:

The advantage of digital marketing is that it allows you to engage a specific audience in a cost-effective and measurable manner, that is to say, it also helps brands to boost their digital presence

Some of the benefits are mentioned below:

Global reach: 

For a minimal investment, a website helps you to locate new markets and trade globally. 

Lower cost :

A well-planned and well-targeted digital marketing campaign may reach the correct clients at a lower cost than traditional marketing strategies.

Improved conversion rates :

With the help of digital marketing services and strategies, brands can improve their conversion rates only if they have a website

In the other words, digital marketing is smooth and instantaneous. 

Great Engagement-:

By connecting customers through various digital media platforms, an effective marketing strategy enables firms to remain competitive and relevant.

Continuous Campaign Performance Feedback:

Making digital marketing a part of your business plan also offers you access to a marketing method that provides continual feedback on the effectiveness of your campaign, whether it’s your SEO strategy or PPC advertisements.

These are some of the benefits which you will get from our digital marketing services; in short, these benefits will definitely help you out to boost your digital presence. 

 To get these benefits, hire the best digital marketing company. 

Digital Marketing vs Traditional Marketing: 

The way through which a marketing message is delivered to a specified audience; this is the major difference between digital marketing and traditional marketing. 

However, digital marketing uses digital media, for instance, social media or websites, and similarly, traditional marketing use traditional media for instance magazines and newspapers.

Obviously, traditional marketing doesn’t mean it’s out of date. 

With the increasing desire to step out of the digital world, traditional marketing is still playing an important role in people’s lives. 

In the same vein, digital marketing is as necessary as traditional marketing. To boost your digital presence, digital marketing utilizes every touchpoint of your daily internet use.

Note: According to your audience preferences, both digital and traditional marketing may work for you and your business. 

Benefits Of Hiring A Digital Marketing Company:

With the rising reliance on digital platforms to make purchasing decisions, most organizations need to hire an effective digital marketing company that can guarantee you to give all necessary assistance and competitive benefits.  

Listing several benefits that you can expect from a digital marketing company:

• Firstly, persistent communication to ensure customer engagement.
• Secondly, consistent lead creation of high quality for increased income.
• Thirdly, higher conversion rate.
• After that, reliable data-driven insights to increase the success percentage of various marketing campaigns
• Most Importantly, data collecting in order to develop a successful marketing strategy. 

Hire the best digital marketing company to boost your digital presence. 

Bottom Line: 

At iByte, we strive to provide the best digital marketing services.

Our trustworthy digital marketing services speak for themselves. We will assist you regardless no matter how small or large your organization seems to be. 

Our digital marketing experts keep them up to date on the newest trends in order to offer unique and out-of-the-box solutions that will achieve desired outcomes for your organization.

If you are looking for services in digital marketing to boost your digital presence, then what are you waiting for!! Get in touch with us.

The post Boost Your Digital Presence Through The Best Digital Marketing Company appeared first on Top web and mobile app development company | UK UAE USA.

A mobile app not only helps with company industrialization but also improves client service. Companies do not have to struggle in their way with operations they can make strong connections and request exposure with citizens of different demographics and age groups.

iByte– “the top mobile app development company”, we help our clients to grow their businesses in a big way by providing services like mobile apps as a brand marketing channel.

An ingrained operation is an effective tool for generating brand mindfulness. Companies are presently trying to increase their visibility and communicate with their clients through multitudinous app stores; they monetize apps and produce significant revenues.

What is Mobile App Marketing? 

Mobile apps marketing is about engaging with clients on a nonstop basis, from the moment they first discover your app until they come pleased and frequent clients of yours.

To do so successfully, you first determine who would use your app and what they anticipate from it.

Benefits of Mobile Platforms as Marketing Tools:

There are numerous ways of using mobile apps as a brand marketing channel, they ameliorate companies which leads to better connections, increases deals, visibility, and fidelity between clients and brands.

• Enhance brand awareness and visibility:

Businesses are always on the hunt for an effective platform to vend their products or services. Apps promote brand exposure and visibility while also allowing businesses to designedly expand their clients base.

After installing an app on a mobile device, consumers will see the brand logo more constantly, adding exposure and recognition to the brand. The more a person interacts with a brand’s app, the more likely they’re to buy its particulars and use its services.

Still, you need to make sure it has all of the features that your target followership is searching for If you want people to speak about your app.

The operation should be engaging in order to keep clients coming back further. After all, it all comes down to effective frequency the more clients who are exposed to an app and engage with it, the more likely they’re to buy.

• Forming a connection with customers :

Engagement is extremely pivotal and a mobile app helps you to form a deeper connection with your guests and prospects. With declining attention spans, it has come significantly important to curate compelling substantiated content and keep your clients coming back for further

An effective way to engage your clients is to constantly offer them fresh Personalized Content. Clients are interested in content that’s relatable and piques their interest.

In this rapidly changing environment, clients’ preferences keep on changing, and to establish yourself in the request you need to keep up with them.

• Collecting customers data:

Client nature analysis is at the core of any smart marketing plan. However, they’re more willing to partake their information with you, If your software alleviates a user‘s problem.

You may track users‘ particular purchase patterns, engagement situations, browsing habits, locales, mobile app operation, preferred hours, and more using a mobile app as a brand marketing channel.

This allows you to get vital user perceptivity, dissect the data, understand the client‘s demands, and incontinently enhance your product. User data can be collected in the following ways: 

Onboarding: During registration, you may fill out a simple questionnaire that asks about your age, preferences, habits, and more.

Offering Incentives: As a reward for completing tiny surveys, it’s a great idea to provide discounts, bonuses, or special offers.

Marketers may maintain track of the marketing process in a closed-loop by monitoring and analyzing user behavior in-app. It has become very straightforward for marketers to obtain consumer data based on product sales and reviews.

This allows you to analyze the data and make changes to your brand’s development.

• Increase customer loyalty: 

It’s a smart marketing tactic to reward loyal customers. For many companies, gaining consumer loyalty has become a difficult task. Mobile apps are an excellent way to boost consumer loyalty.

• Scaling up your target Audience : 

The Internet is not only breaking down barriers but also making things that were unthinkable a decade ago possible in real-time.

Mobile apps expand their user base not only in their home country but also globally.

Brands can send specific messages to their target user audience using geo-targeted push notifications, localization, and location-based services.

• Increasing Sales Ratio: 

Applications improve the customer experience by making the purchasing process easier, more convenient, and intuitive, resulting in a higher sales ratio.

However, an app does not have to offer purchases to increase sales; it can do so by offering loyalty programs and additional services.

• Social Network Marketing through apps: 

Mobile connectivity has become critical, and the ability to sync it with social networks gives businesses a better chance of disseminating content and making it go viral.

Users can easily share the brand’s content via mobile apps across all social networks.

How to establish a Mobile App Marketing Strategy?

Whenever you are developing a mobile app, having an app marketing strategy is censorious. There are various types of mobile apps, but the following are the most important considerations when developing a mobile app

Acquisition: You must ensure that when a user joins your app and shares their particular information, they’re presented with a variety of useful mobile features that add value to their life. 

Engagement: Your app should be suitable to draw users’ attention, engage them with the brand, and keep them coming back further. 

Conversion: In addition to engaging customers, your app should focus on converting them.

 In addition to engaging clients, your app should concentrate on converting them. 

The product pricing strategy is the coming thing you need to figure out. Product pricing strategy or mobile app monetization is critical in gaining original traction and visibility in the app store. The app pricing model determines the long-term success of your product in terms of downloads and user retention.

Bottom Line:

A brand’s own marketing platform is a mobile app. It creates a direct marketing channel and enables marketers to reach a diverse range of users all over the world. 

In this guide, we have told you about Mobile Apps as a Brand Marketing Channel and, are mobile apps can be used as brand marketing channels? We have also discussed the benefits of mobile platforms as marketing tools.

At iByte– ” the top mobile app development company”, we really want to share our knowledge and professionalism in brand marketing channels. If you are wondering how to use mobile apps as a brand marketing channel, get professional assistance from our iByte Mobile Apps Experts.

The post Can Mobile Apps Be Used As A Brand Marketing Channel? appeared first on Top web and mobile app development company | UK UAE USA.

Well we iByte, we help our clients to rank their apps on the Google Play Store with the help of app store optimization strategies.

Obviously, with this, your app identification is one of the biggest issues which you can face as an app publisher. In the other words, it is very important for you to understand that there are no. Of methods which we can use for boosting the rank of application and increasing the no. Of downloads on the Google Play Store.

In the article, we are going with you the complete guide about how to rank app on Google Play Store that can help you to make your app different for the Google Play Store Algorithm and users alike.

Let`s start from Scratch:

Before moving ahead let`s talk about ASO ( App Store Optimization).

What is ASO?

ASO (App Store Optimization) is a process of optimizing the mobile application to rank top on the Google Play Store. It will give more visibility to your app, which led to the chances of frequent downloads.

In the other words, App Store Optimization is a secret weapon that rank your app in the top search.

1. Select keywords with the right “volume-to-click-through” ratio:

For starting off with App Store Optimisation, the only mistake which anyone can do is that they find and use keywords that have the highest possible search volume in the app page description.

Looking for popular and most searched words it’s certainly important but not all phrases receive an adequate amount of clicks from users ( it is known as CTR -click-through rate).

One of the best way to know which keyword you should select is by considering your target users` search intent.

CTR and user search intent are important ASO factors. With long-tail phrases are the best way to gain more interactions, they are more specific and tend to have a higher CTR.

2. Make a catchy Title by combining your Brand name and the keywords you selected :

The title of an app on the Google Play Store is an important for the ASO on-metadata factor.

As per Google Play policy, the App Title should be 30 characters. Don`t forget to localize your app title. The mobile world is global and the demand for your app can arise from the countries that you have never expected.

3. Don’t overdo keywords in your short description:

The short description and long description can differ as per the user`s interest. You have only a couple of seconds to catch your prospect’s attention, make a good first impression, and sell your app’s story.

Naturally, you can mention a keyword or two, just make sure they don’t disrupt the message you’re trying to convey.

4. Use keywords in Long Description:

You should focus on efforts and mention the terms you want to be found for and for certain industries is very important and significantly affects their app ranking.

iByte noticed a spike for two keywords after having ASO-optimized long description.
The first keyword’s position went up from number 13 to 8, and the second from 11 to 8 by using App store optimization strategies.
This means that the app reached the top 10 search results for both phrases!

Tips for a great and optimized description on Google Play:

• Use all the space available for the Long Description (at least 3.000–3.500 characters)
• Find mid and long-tail keywords (keyword combinations) to add to your description.
• Don’t overload your description with a lot of text write in short paragraphs.
• Use bullet points or Unicode symbols like ❖➜ for a clear and visual organization.
• Include emoji or use HTML and Rich Formatting.

5. Add social proof into your app description:

Mentioning your social proof can give you a credibility boost and differentiate you from your competitors, especially if the numbers or endorsements are visible above the fold.

As you can see in the above image, they have mentioned over half a million hotels available worldwide and they made sure that anyone who is browsing through the listing notices that.

Whenever you see the “Trending” list on the Play store, it means that the app has a significant spike in download rates with the help of ASO marketing.

6. Use Keywords in URL / package:

Likewise the Google web search, Google play store includes keywords in the URL which act as a strong ranking factor for any app search.

When the installs kicked off, giving the necessary off-metadata boost, the game started to rank for this extremely competitive and highly searched keyword.

  ASO marketing is the best way to rank app on the Google Play store.

7. Use keywords in your Developer name:

Use keywords in your Developer name, it will help your app rank in search results. Most importantly, Google verifies developers with a positive history and ranks them higher in searches.

8. Make an original App Icon:

The best way of getting more hits in the Google Play store is to use beautiful and catchy visuals. Users get easily attracted by beautiful and catchy visuals.

Use bold statements and create a brand that is unmistakable and instantly- recognizable.

A few tips on how to optimize your icon:

• Make sure your icon is clearly reflecting the main purpose of your app.
• Find your “style”, colors, typography, etc ,. 
• Use vibrant and harmonizing colors and clear shapes, don’t overload your icon with too many elements.
• Take a look at your competitors and make something different.
• Try adding borders to the icon to make it more eye-catching.
• Avoid having text in your icon.
• Innovate and follow the design trends, and remember when everyone got crazy about flat design?
• Don’t try to guess what icon your users will choose, use A/B testing tools to know exactly what icon performs best.

9. Get your app featured in Google Search App Packs:

Google created App Packs, a special snippet featured near the top of search results where some people simply turn to Google Search.

You can directly go to the app play store listing just by clicking on any icons.

10. Invest in an app retention strategy:

There are two types of metadata in the Google Play Store.

1. On-metadata: on-metadata is used to list content and we can change many things like images, title, or description

2. Off-metadata: off-metadata incles information like the number of installs, user reviews, and customer ratings. The app developer can`t modify anything.

When the Play Store algorithm decides whether your app should be ranked highly, it takes both types of metadata into account.

There`s only one way to have off-metadata work in your favor, make sure that your app is useful to its users.

App Store Optimisation is an Ongoing Project

Stay on track with any algorithm changes or by using app store optimization strategies is very important to make sure that your app ranks highly in Google, but both are in the Play Store and search results.

Most importantly, pay attention to all types of metadata in-app listings, both controlled by you as well as the data that comes from the user sessions, reviews, or performance trackers.

Perform market research regularly and adjust your app store optimization strategies by checking your competitors. 

However, People use apps for the long term not because they are easy to find, but because of the genuine value they bring and the emotions they evoke. 

It’s easier for Android users to find your app if it’s ranked high on the Play Store.

To do this, you need to understand how the Google algorithm works and the necessary app store optimization strategies help to ensure your app hits all of the requirements.

Doing all of these things will help you to improve your download rate. The more downloads you get, the more ratings and reviews you’ll receive from users.

Cumulatively, this is a recipe for success to shoot your app toward the top of the Google Play Store rankings.

Bottom Line:

In this guide, we have covered everything related to Google App Play Store Optimization and How to Rank your App on Google Play Store? We have also discussed the App Store Optimization Strategies.

We hope this article will be useful for those who want their app should be at the top of the App Store.

Do you want to Rank your App on Google Play Store? If yes, it is possible with the help of the Top App Store Optimization Services in India, USA & UAE. Reach out to us at hello@ibyteinfomatics.com or you can also ping us at +91-9821315607. We are a click away from you!

The post How to Rank your App on Google Play Store? appeared first on Top web and mobile app development company | UK UAE USA.

Let us first begin by understanding the meaning of SEO.

What is SEO?

Search Engine Optimization, commonly abbreviated as SEO, is a course of action that helps businesses or brands in enhancing their websites. That way, the visibility or accessibility to their sites becomes improved and increases good audience traffic. SEO services assist in making one’s ranking better than the others. So, when someone searches for something using a relevant keyword, your website link would pop on the top. 

There are many ways through which a person or an organization can enhance the quality of their site. But would it not be wiser to take professional assistance for such advertising services? Our company has skilled people to improve the visibility of your site.

But, if you are still thinking, why SEO is significant, do not worry. We have covered that topic for you. Continue reading this blog to find out!

How SEO Services Help Your Product Succeed in Search Engine ?

We have provided a few reasons that point towards the importance of SEO in the current world!

SEO Creates Trust and Reliability

Would you associate yourself with someone or something that does not give you a sense of trust? Right? The same is the case when it comes to digital platforms. The website of a company or organization that shows dynamic SEO and clean content is more trustable. Everyone likes to visit sites that can be trusted, give accurate information, or have high-quality content. Is that not right? With the help of suitable advertising services, one can boost the credibility of their site.

Better Visibility

When you search for anything by writing it on a search bar, you are presented with a list of relevant and similar results. Is that not so? But have you ever noticed how these different website links are provided in lists or orders, or ranks? Why is that so? Let us tell you why. The better your SEO is, the better positioning your website has. The list of ordered links demonstrates the visibility of those sites from high to low.

Make sure you implement appropriate SMO Services to increase the visibility rate of your business’s site. That would assist in attracting a potential audience to your website.

Cost-Effective

SEO services are cost-effective means of having a good amount of visitors to your side. Not every business has a surplus to spend on paid traffic. It is an organic approach, as compared to the heavily paid website traffic services. Using the right keywords, or original and fresh content, one can generate a better Search Engine Optimization response. Our organization, iByte Infomatics, is the best SEO Company. We provide quality advertising services in driving the right visitor to your business.

Improved User Experience

The main thing that helps in attracting the right crowd to your business is the user experience. I mean, would you go back to visit a website where you had an unsatisfactory experience? You would not, right? So, make sure that you provide your visiting audience a memorable experience.

With the help of quality SEO services, a brand or a business is able to maintain or create an impressionable user experience.

Suitable Traffic

Is it not a great feeling when a potential audience visits your websites? That indicates that people are able to reach your brand easily. But how is that made possible? All thanks to SMO services in roping in the right traffic. Our SEO services help optimize your website, which assists in making it accessible or visible to people very conveniently. 

Better traffic would help in generating improved responses or engagement with the visitors.

Higher Conversion Rates

Businesses or companies that offer commodities or services are able to attract a vast number of potential buyers through their websites. But how do they do that? The answer to this question is quite simple, actually. They do this with the help of advertising services. 

Search Engine Optimization is a good source for advertisements. It helps in improving the visibility of businesses by increasing their ranking in search results. When people visit the site and they like any service or product, they engage with the company. That way, brands are able to convert a visitor into a potential customer.

Wrapping It Up

These are some of the top factors that make SEO services significant to a business. In these words, SEO might appear as an easy concept. There is more to it. That is why there are professionals who offer quality advertising services or SMO services.

iByte Infomatics is the best SEO company. Over the years, we have offered quality and customized SEO services to our local as well as international clients. We believe in enhancing the accessibility and reachability of your website so that your visitors share a positive user experience. If you are looking for someone to help you with Search Engine Optimization operations.

We are the right people to help you out.

The post Why Are SEO Services Important For Your Business? appeared first on Top web and mobile app development company | UK UAE USA.

What Is App Store Optimization?

App Store Optimization, most of the time known as ASO, refers to the procedure or approach used which assists in enhancing the accessibility and visibility of the application. Moreover, better the clarity of your application, better the target reachability. This aids in building an expanded app conversion rate.

Where do you usually find the apps? Of course, in the app stores. Among the many app stores, the most famous ones are the Google App Store for Android users and the iOS one for Apple users. With the help of App Store Optimization Services, the various applications in these app stores are able to boost their growth.

The best way of promoting your application is through adopting App Store Optimization Strategies. If you want to learn ASO Marketing skills, then keep reading our blog!

APP STORE OPTIMIZATION STRATEGIES

LOCATING THE CORRECT TARGET AUDIENCE

The prime focus should be to determine and locate the right target audience. Try to find out the current trends or requirements that potential customers may be searching for. Write down a well-detailed description of your application, attending to different aspects. Mention what it is about, its functions, who it is suitable for, how to use it, and more.

It is really essential that, as the App Store Optimization vendor, you mold your perspective. View the application’s purpose from the user’s point of view. Provide those attributes that would not be beneficial for you but for them. After all, the higher the customer response you’ll get, the higher the rating and productivity you’ll receive. Use an appropriate keyword in the application title for an improved reach.

FORM A EYE-CATCHING TITLE

It is one of the powerful App Store Optimization Strategies used by ASO vendors. Think and come up with such a name that is appealing, unquestionably represents the motive of the application, has a ring to it, is uncomplicated to spell, as well as remember. But don’t make it too lengthy! Keep it precise. Considering, no one likes a name that is too wordy to type or pronounce.

Keep it into consideration that the character limit on a google platform is 50, and for iOS, it is up to 30. From thorough analysis, we have noticed this trick used by established businesses in determining the title. They usually adjoin a keyword or two along with their brand name. That is a very effective way of ASO marketing.

Additionally, most of the app owners put in small extra titles with the main one. To understand this better, check out these notable app examples:

• Wynk Music – New Songs, Offline Music & Podcast App
• Zomato – Online Food Delivery & Restaurant Reviews
• Myntra Online Shopping – Shop Fashion & More

Such app store optimization strategies go a long way. Not only do they make your application attractive but, also they boost their visibility!

CHOOSING THE APPROPRIATE KEYWORDS

So far, one must have come across our statements focusing on using the right keywords. Let’s find out about it in detail. It is substantially essential to use the proper keywords while App Store Optimization. They help in attracting the right crowd of audience plus users. 

Make sure to make use of such keywords that would be of utmost relevance to the application. The most appropriate way to find this out is through analyzing the search approach of the users. See to it what words they frequently use to search that particular service or application. That was you can use it as your own strategy for ASO marketing. After deciding the most relevant plus effective keywords to boost the application, the next thing to decide is their allocation.

To have a potential effect of the keywords, make sure to use them in the following places:

• State in the application title
• Endorse in the subtitle
• Plugin the classified description
• Mention it in the URL
• In-App Purchase

Give it a shot to have more fruitful traffic to your application using this ASO marketing.

A SUITABLE SUBTITLE

Nowadays, people have begun to provide a short plus precise subtitle for their App Store Optimization. Herein, they mention the key points regarding the application. Writing a subtitle is one of the most useful App Store Optimization Strategies. This space allows the ASO vendors to apply more keywords. Automatically, this would draw in a fair share of traffic.

Like others, if you, too, seek to draw in potential targets to your application, make use of this ASO marketing. Try it to see visible growth in the conversation rate through such an App Store Optimization.

THE APP LOGO

Another of the many App Store Optimization Strategies is the designing of the logo! A logo plays a very crucial part in ASO marketing. For instance, when you, yourself, surf through different applications, a first impression is formed simply by looking at the logo. Keeping this perspective in mind, ensure that the graphic designer creates a logo that represents the application in the most suitable style. Avoid writing too much in the icon. Moreover, Select such colors that blend well in mode light, as well as dark modes.

The thumbnail should clearly demonstrate what your application stands for, should be captivating plus striking, and should be mysterious. This way, anyone can rope in a bunch of viewers, without any tough efforts. Just keep in mind the below-stated conditions while constructing the thumbnail: 

A – Thumbnail Size: On the Android platform its size should be around 512×512 pixels. For iOS, it is 1024×1024 pixels.

B – Shape: In Android, it can be of any shape. But in iOS, the icon should be square with rounded corners.

C – Format: The icon should be in PNG format for both Android and iOS applications.

The above-stated are the significant factors to bear in mind while developing App Store Optimization Strategies. Apart from these, there are other aspects such as screenshots, descriptions, etc. There are many vendors offering App Store Optimization Services. 

At iByte Infomatics, we endeavor to grant one of the best services for ASO marketing. If you are seeking services in App Store Optimization for improved outcomes, get professional assistance from us.

The post The Unrivalled Guide To App Store Optimization appeared first on Top web and mobile app development company | UK UAE USA.

Best Blogging Platform for Writers – Here’s a list of Top 7 Sites

Do you have a constant passion for writing? In today’s time, most of us are freelance writers who like to do regular blogging in our leisure time. Isn’t that true? If you are one among them who is looking, to begin with, for a free blogging platform, check out the top picks of 2020. Prior to starting your blog, it’s of utmost necessity to understand your niches and the goals you want to accomplish through your blog. WordPress and Blogger are among the best free blogging platforms available for spirited writers. We say you have multiple goods to go reasons to start your blog. So, why waiting when you have the potentials to pen down your imagination in a specialized domain. 

Not just a class of features, these blogging platforms are also popular for free security certificate services.  To achieve all your specific goals, there are no constraints and you have worthy of options around. For that, you don’t have to dig the best free blogging platform 2020 on multiple search engines as we have collected all the best platforms here on one special platform. Let’s begin writing and leveraging our content from scratch. 

1. Medium

2. Jekyll

3. Tumblr

4. Ghost

5. Wix

6. WordPress

7. Squarespace

Best Blogging Platform for Developers – Here’s a List of Top 7 Sites

While you were approaching your web development career, you must have dig multiple blog sites, don’t you? Well, you had lots of material and resources when you were into the learning phase that’s where open-source blogs profit you. Some blogging platforms are really not a perfect fit for the developers. This is because most of these Best blogging platforms are clustered with the bulk of features that developers are not really making use of. Be it, writers or developers, there are plenty of options for blogging platforms that are open-source and free to use for targeting readers online. 

Generally, most of the blogging platforms are open-source for developers, and here is the list. Ideally, these blogging platforms serve unlimited benefits for top coders at different levels. Probably, most of them are free to use. 

1. Listed 

2. Hugo

3. Hexo

4. Pelican

5. Bolt

6. Poet

7. Nikola

In the final analysis…

Through the best blogging sites, you can conveniently structure and present your content intuitively without putting in technical efforts. So, before cracking new posts, you must begin by exploring the best free blogging platforms online. 

Convert your words into power and influence the people around you. 

The post Hunting for Best Blogging Platform in 2020? | Explore a Profitable Niche appeared first on Top web and mobile app development company | UK UAE USA.

Basically, Photoshop and XD are just two different products under the same brand structure, Adobe’s ecosystem. Adobe Photoshop is the original and oldest design game while Adobe XD is the latest enhancement based on Creative Cloud. For years, Adobe Photoshop has been the top-rated choice for designers to create websites, mobile apps, and UI. Just don’t say that Photoshop is merely a  photo editing software, it’s a lot more than that. So, we are here to decide which is the best design tool for 2020?

Primarily, Adobe XD is used for UI/UX and web design. Fortunately, you have many advantages in working with XD over Photoshop. Well, both can assist in creating ultimate designs but that totally depends on what kind of application it is. If you want to edit a specific photo then go for Adobe XD. Alternatively, if you are working on something that has more images to edit including 3d models, clipping paths, etc, then Photoshop would be the best choice.

Why Prefer Adobe XD Over Photoshop?

What’s the reason someone should go for XD instead of Photoshop? This question paves the way to another discussion. Let’s check the features one by one.

1. XD is a vector-based designing tool while Photoshop is raster-based. So, designing and shaping graphics is easier using a vector pencil.

2. Secondly, you must know that both XD and Photoshop work on layers. Though image editing can be executed using Photoshop, while XD is just meant for UI/UX.

3. XD offers the Repeat Grid feature that allows the creator to replicate the exact design as many times it is required. Comparatively, there’s nothing like that in Photoshop.

4. XD provides a prototyping option that connects the artboards with each other and allows us to feature the transition effect in the artboards. Subsequently, you have a real-time scenario of how the design looks like. On the other hand, Photoshop allows you to work with the 3rd party prototyping tools.

As a result, Photoshop does not bring you so many productive features and so it becomes simple in innovating with XD prototyping. XD covers all the preliminary tools as in Photoshop that is actually required for Website designing and beyond that. Whereas using XD, you can publish a prototype to give a better idea and design that is sharable among users.

Also Read: Undeniable Theory | How Mobile Apps Impact Digital Transformation Strategy?

Top Criteria for Choosing Best Design Tool 2020

#1 Reason: Ease and Convenience

Almost every Adobe program brings you usage simplicity, specifically Photoshop and Illustrator, and now Adobe XD. Secondly, the criteria which are most relevant to the tool choice are the industry standard. Additionally, you need to focus on tool comfortability and Adobe XD gives us all that. Mostly, keyboard shortcuts work for making creative graphics in less time. Actually, they speed up your workflow tremendously, and when you get used to them it’s hard to get over another tool. Switching to another tool consumes more of your time.

#2 Reason: Optimized Designs and UI

Adobe XD offers a much simpler and intuitive interface in comparison to Photoshop. Originally, Adobe XD was developed to be used for screen design. Subsequently, you will notice that the interface of XD is very limited and minimal in comparison to Photoshop’s robust amount of tools, panels, and configurations. Though Photoshop offers many tools and configuration settings, those features are impractical when designing for websites and apps.

#3 Reason: In-Built Prototyping

Adobe XD leverages an all-in-one platform for designers to use for creating websites and apps. The integration of seamless prototyping features is a key component of websites that involves all the working parties ranging from developers, designers, and clients. With prototyping format, each and every party is likely to contribute to the design structure of the app that is specifically the final product itself.

In the final analysis…

Designers who have already worked and have hands-on experience in Photoshop or Illustrator, Adobe XD will be much easier to work with as they have quite common tools. The only major differences and comparisons in Adobe XD vs Photoshop occurs in their file sizes. Adobe XD is lightweight and smooth as the .xd files are 5–10 times smaller than .psd files. If you are one who is focusing majorly on UI/UX then go for XD which is available for both MAC as well as Windows 10.

Visualizing opinions, which design is better and best for your work? Work with the iByte team of designers, walk through the design tool showdown Adobe XD vs Photoshop and begin dropping new ideas in your creativity.

Create best, engaging, and interactive visuals with the best design tool 2020

The post Design Tool Showdown | Adobe XD vs Photoshop appeared first on Top web and mobile app development company | UK UAE USA.

Site Check – Have You Been Penalized? What’s the Type of Google Penalty?

Is your website suffering from a manual or algorithmic penalty? Not to worry as this guide will help you walk through the solution to Recover from Google Penalty. Once you swim out of the penalty trap, you can get back to recover your lost rankings and traffic. For instance, you face a traffic drop, what to do next? Find out what has caused so and what are the possible penalties imposed on your website? Generally, there are two kinds of penalties encountered. Firstly, you might get a manual action from Google’s spam team. Secondly, there can be an algorithmic penalty.

1. Manual Penalty: Supposedly, you want to know whether your site is manually penalized by Google or not. Navigate to Google Webmaster Tools (Google Search Console) and find out if you have any new or pending notifications check to see if you have any new notifications. Below you can see an example of an “unnatural links” message:

If you got no warning messages on Google Webmaster then there’s some other cause for traffic drops.

2. Algorithmic Penalty: Now, let’s understand what type of algorithmic penalty your website is tagged. For this, you have to link the time period when you lost traffic with the date when a new algorithmic update got launched. In a few words, you need to keep a check on Google Algorithm Change History.

It’s recommended to stay updated with the latest tweaks in Google’s search algorithm.

Most popularly, the Panda algorithmic update focused on content quality, while the Penguin update was oriented towards backlinks and anchor text distribution.

Which Backlinks Got Your Website Penalized?

Let us get a clear understanding of which links are posing a potential threat to your website traffic and rankings in Google SERPs.

1. Website is containing links to websites that are penalized or banned from Google. If your website has backlinks from websites that are violating Google’s guidelines, then you have to remove them first. To check if the website is de-indexed from Google or not, simply search “site:mywebsite.com.”

2. Websites having duplicate content lead to low quality so you must avoid having links from such websites.

3. Websites unrelated to your niche should be removed as Google pays a lot of value to relevancy. Never have links from sites that are completely unrelated to your website as that might put a red flag.

4. Creating spam comments and forum profiles. Google strictly hates spammers. So, comments or forum posts that are done with the purpose of placing a link will lead your website penalized. Additionally, it’s better to avoid links from sidebars, footers, or widgets.

5. Avoid links from adult or gambling websites. Some other links or methods that lead to Google guidelines violations include cloaking, sneaky redirects, doorway pages, hacking, link schemes, automatically generated content, and irrelevant content stuffed with keywords.

6. Over 95% of Google penalties are the result of backlinks created to your profile. If your site has covered too many bad backlinks then you will lose your Google rankings. Do ensure to read Google’s Webmaster Guidelines before creating backlinks to your site.

Also Read: Undeniable Theory | How Mobile Apps Impact Digital Transformation Strategy?

What Happens When Google Blacklists Your Website?

• You will see warning messages on your website.
• Your website displays empty pages or redirects to another URL.
• You notice strange content from outside sources.
• Your website traffic goes low.
• Your Google Webmaster Tools account receives warnings over malicious code.
• Google fetches and shows weird pages or ads when your website is searched.
• You will see a strange source code in the header and footer section.
• Your website no longer appears in Google’s SERP results.
• You will see spam SEO links and redirects them to SERPs.
• Your website email will start to bounce.

Importantly, low-quality or bad-quality links are the roots of any Google Penalty.

In the final analysis…

Think of the time, Google has blacklisted your website. Feeling afraid of such negative and time taking consequences? Yes, you need to be scared as it takes most of your time once you are hit by Google Penalty. It’s always a great idea to create a new account with Google webmaster tools and perform regular website checkups. However, if you find any pits on your website, you should try several methods to recover from Google Penalty.

Imagine if you are no more available on the index page. Now, what’s the next damage control measure? Possibly, the site owner should be notified and the site should be disabled if required. Moreover, you can check Google’s notes about site maintenance. If necessary, it is best advised to seek professional help with site cleaning. Once done, inform Google by requesting a website review. Consequently, Google starts to recrawl your website and then reindexing your web pages.

Though the process is time taking, there are high chances of recovering the website successfully.

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